Truearth Case Analysis free essay sample

Competitors began offering similar products in 2008 which cause the growth to slow. * Some of their competitors are Nestle and Kraft. * The do not make a rash decision. The success of Cucina Fresca was a calculated risk based on significant research. The company only uses high-quality durum wheat and mostly organic ingredients. * The company further raised consumer awareness through several promotional programs, using coupons, magazine advertisements, and in-store demonstrations. * Idea generation. As the company grew, the idea generation process became a more systematic evaluation of consumer trends, with formal management brainstorming sessions. * Three important developments reshaped how consumers purchased groceries. The first important trend was a new, loosely defined food category in the United States— â€Å"home meal replacement† (HMR). An increase in dual-income households had led to higher disposable incomes coupled with â€Å"time poverty,† as both workers found themselves lacking the time to cook a meal and clean up afterward. Further, consumers had tired of unhealthy carryout and fast food and started seeking greater variety and freshness. We will write a custom essay sample on Truearth Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Supermarkets began meeting HMR needs by enhancing their fresh, prepared food offerings. * There was no fresh whole grain pasta with broad distribution, with 85% of those in favour of the concept having never purchased it before. In an attempt to retain our leadership position and extend our product line, we have invested in the development of a new whole grain pizza. We must decide whether to launch our pizza offering. Our decision must take into consideration that the new product’s wholesales volume estimates must exceed $12 million to meet our return requirements. The decision-making process is time sensitive because one of our competitors, Rigazzi Brands, has already tested a whole grain pizza concept and is not far from introduction. Given these factors, we can either debut or suspend the product. Based on sales volume estimates and situation analysis, I recommend that the company launch the pizza. The introduction will result in a wholesales volume that exceeds our return requirements and these additional funds can be reinvested into the firm. Option I: Launch Whole Grain Pizza Product The launch of a whole grain pizza kit will capitalize on the same consumer trends that prompted the release of Cucina Fresca: growing demand for quick, customizable home meal replacements that are refrigerated and available in tasty, whole grain options. Also, pizza is a core component of the Italian-American food category that we cannot ignore because it is frequently purchased by customers on a monthly basis. Our whole grain pizza product resolves the time- and health-related concerns of American consumers in one of their favorite dishes (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). The growing demand for a whole grain crust has been addressed by local pizzerias and take-out franchises, but not in the store-bought refrigerated pizza market. The immediate release of the pizza kit would allow us to penetrate this market before Rigazzi and benefit from first mover advantages. As a result, our 1st year wholesale volume estimates would exceed our return requirements by approximately $4. 5 million (see Exhibit 2: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Excellent]). The excess returns can be reinvested into the firm and used to expand our manufacturing facilities or further extend our product line. If the pizza kit is launched, the firm must consider the potential consequences. We must assess the impact it will have on Cucina Fresca’s success and production, as well as the TruEarth image if the product flops (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). Likewise, we must review the potential consequences if the wholesale volume estimate is calculated using the percentage repurchases when the product is perceived to be of mediocre or average quality (see Exhibit 3: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Mediocre, Average]. Option II: Do Not Launch Whole Grain Pizza Product The competitive environment of the pizza market and quality-related issues discovered in the BASES studies indicate that the whole grain pizza product should not be launched. Although the market generates high sales, it is extremely crowded and dominated by powerful players like Kraft and Nestle. Furthermore, the ability to market a tasty whole-grain pizza crust and communicate its benefits will be difficult because the American public perceives whole grains to be less appetizing than white flour. Attempting to change consumer preferences is timely and costly. By foregoing the release of the pizza kit, the company can focus solely on Cucina Fresca. The operating facilities will not have to worry about manufacturing two different product lines and our distribution infrastructure will not be overworked (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). Likewise, our marketing team could concentrate on attempting to revive the pasta meals. This product has proven to be successful at one time. Investing all of our resources into the pizza product could be both disastrous and expensive considering we have no experience in this market category. However, by shelving the pizza, an opportunity is lost because our company would be ignoring the needs of a potentially profitable market. The health-conscious trend is not going away and our firm needs to expand our product line in order to retain our leadership as a gourmet, healthy alternative. Recommendation At this time, our company would benefit the most by launching the new whole grain pizza product. By not launching the pizza kit, our investments and time can be focused on expanding the pasta line and retooling the marketing campaign to improve sales; however, in order to diversify the TruEarth brand name, innovation is needed. Although the pasta market may seem safe, we must venture into new categories in order to raise brand awareness, seek new customers, and increase our profits. Exhibit 1: SWOT Analysis for Whole Grain Pizza Product Strengths| Weaknesses| Highly selective about ingredients * Existing infrastructure for coupons, magazine advertisements, in-store demonstrations * Existing formal 4-step process for research and development * Incremental investment for pizza less than pasta.

The Rise of Women essays

The Rise of Women essays Many men in the present and most, if not all, in the past have considered themselves of obvious higher caliber and as the undisputed dominant role over women. Yet in the midst of the 21st century, we are very much reminded every day of the radical change that occurred merely within the last two centuries. In the course of this time, women were led, due to key feminist individuals, from the stereotypes of the home-maker to a much stronger and independent sex. Through the historical struggle in which women have faced in the past by persecution and insolence, women have fought for small rights that have led to a social revolution, which has furthermore resulted in benefiting the western world immensely. Other parts of the world, due to lack of freedom of speech, are still in the process of fighting the old customs and laws which are most definitely holding many nations back socially and economically. By examining the historical events in which women had struggled in the past, and speci fying the key events in the mid-late 1800s and throughout 1900s, we can moreover make a confident prediction of the bright future that is laid upon for future female generations. There was a time when both men and women were responsible for the well being of their families, on the same sort of level. The men were the hunters and the women also gathered food, such as beetles, nuts and roots. The womans role of collecting edibles may not seem very significant, but when the men came home empty handed, their families had to depend on what the woman collected for their meals. The women who gathered the food bore the lions share of responsibility to keep the tribe fed. This was a good time for women because they pulled an equal weight with their spouses. The reason for their equality is based on the fact that the families were trying to survive, and there was no such thing as education and owning property to set the sexes apa...

Word Choice Which vs. Witch - Proofeds Writing Tips

Word Choice Which vs. Witch - Proofeds Writing Tips Word Choice: Which vs. Witch There are up to a million words in the English language. We probably shouldn’t be surprised, then, that some of these words sound similar to one another, such as â€Å"which† and â€Å"witch.† But although â€Å"which† and â€Å"witch† sound alike, they have very different meanings. So to avoid errors in your written work, check out our guide below on how they should be used! Which (Relative Pronoun and Asking Questions) In American English, â€Å"which† is mainly used when introducing a non-restrictive relative clause. This is a clause given after a comma to add extra information about something. For example: I’m going to the see the movie, which my brother directed. Here, â€Å"which† introduces a clause that provides extra information about the movie (i.e., that my brother directed it). Be careful only to use â€Å"which† with non-restrictive clauses, as â€Å"that† is typically used for restrictive clauses (i.e., clauses that help identify something) in American English. Another use of â€Å"which† is to ask questions. In particular, we use it to ask for information that specifies one or more people or things from a group or collection. For instance: Which movie are you going to see today? In this case, we’re asking which among all of the movies currently showing someone is going to see. Witch (Woman with Magic Powers) Traditionally, a â€Å"witch† was a woman thought to have magic powers. The standard image we have of a witch these days, for instance, is an evil old woman with a pointy hat and a broomstick: My daughter dressed up as a witch for trick-or-treating last year. Most people don’t believe in â€Å"evil† witches anymore. However, there are some who follow the Wicca religion who refer to themselves as â€Å"witches.† They don’t all wear pointy hats, though. Please refrain from Salem-like panic if there is a Wiccan in your neighborhood. Which or Witch? These words are very different in practice, so it is important not to mix them up! One way to tell them apart is to think of â€Å"which† as a question word. This can help because it starts with â€Å"wh-,† just like other words we use to ask questions, such as â€Å"what,† â€Å"why† and â€Å"where.† Even if you are introducing a relative clause, this technique can still remind you which word is correct. â€Å"Witch,† meanwhile, typically refers to a female magic user. Remember: Which = Relative pronoun or asking questions Witch = Woman with magic powers

Risk Management in Brewin Dolphin Holdings Plc Essay

Risk Management in Brewin Dolphin Holdings Plc - Essay Example The object of analysis for the purpose of this assignment is Brewin Dolphin Holding PLC (BDH), a company that offers investment services to its client. The industry in which the company operates is the financial services. Brewin Dolphin Holding offers private investment advice to its richly diverse customers. The company operates in the following markets: England, Wales and the Channel Islands, Northern Ireland, Scotland, Bell Lawrie, Wise Speke in the North of England, and Hill Osborne in the East Midlands. This shows the extent of local market coverage by the Brewin Dolphin plc. BDH operates several subsidiaries which are wholly owned. The subsidiaries include Brewin Nominees Limited, North Castle Street (Nominee) Limited, and Brewin Dolphin Limited (that manages investments). In the recent past, the company formulated and implemented a new strategy that boosted the transformation rate of the services offered and increased the overall growth rate. The company operations are divided into two segments such as the investment management and corporate advisory and broking. Under the investment management segment, the following are the investment management advisory services provided by the company: pensions (including self-invested Pension plans), inheritance tax relief, ISAs and other tax-efficient investments, and international investment portfolios. Under the Corporate advisory and broking segment, the following activities are undertaken: market research, trading and sales services, and activities involving merger and acquisitions, debt advisory services among others. There is an increase in the demand for personal financial management advisory services. Thus, there is an anticipation of future growth in the market. The driving force behind the increase in demand is the increasing rate at which the society strives to become financially independent. In the United Kingdom alone, two million individuals were estimated to own liquid assets in excess of  £ 100,000 by the end of the year 2012. By that time, only  £ 548 billion of the funds were under the management of wealth management companies in the UK. Out of the eleven wealth management companies, Brewin Dolphin managed 15% of the total funds, giving a market share of 15%.

Types of Jobs Essay Example | Topics and Well Written Essays - 500 words

Types of Jobs - Essay Example The concept of joint venture in businesses is getting very popular because it allows an individual to share the expenses of running the business with other individuals with investments, though the profit is also shared in accordance with the percentage of investment. A businessman’s job is to supervise things. A businessman either takes contracts or does his/her own work with the personal investment. To get the work done, the businessman has to recruit a workforce and fulfill such legal obligations as insurance of work and workers’ compensation. There is no limit to what a businessman can earn. In fact, the business may also end up in loss incurring the businessman a lot of money after all the effort he/she may have put in. A biologist is a scientist that studies organisms to produce results of biological significance. The fundamental objective of a biologist is to determine the impact of environment upon organisms and of organisms upon environment. The field evolved as more research was done to see how organisms function. The job of a biologist that does applied research is to find out innovative treatments and cures for medical conditions. Some biologists supervise the research and coordinate things among the parties involved, thus playing the role of a manager in the process. The US Government Bureau of Labor Statistics tells that the annual salary of a biologist on average is nearly $57000 (â€Å"Biologist Salary†). A computer programmer’s work is to develop programs that can be applied for enhancing the efficiency of a business. A host of languages including Visual Basic and C are used by the computer programmer to develop softwares for particular works. The computer programmer develops and controls pages. Popular languages of web programming are Ruby and Python. A computer programmer has to abide by strict deadlines and he/she has to deal with a lot of pressure. â€Å"A computer programmers

The Consequences of Colonization Essay Example for Free

The Consequences of Colonization Essay Dr Clionadh Raleigh Human Geography. GG1023. Name: Louise Schriek Student ID: 11759835 Extension Granted for ad misericordiam reasons (Due on the 18/04/2012, Handed 26/04/2012). Word count: 1500 (excluding bibliography). Title : The consequences of colonization: an interpretation regarding the nature and causes of the ongoing issues around nationalism, ethnicity and stately power in sub-Saharan Africa since decolonization. Colonial occupation and the manner in which independence was gained and free states were organized may be a possible explanation for the matters of contention revolving around ethnicity, nationalism, and states in Sub-Saharan Africa to this day. A first part will expose the reasons for multiple ethnicities being situated in the same territory, and contrast it with the mainly mono-ethnic governments. A second part will deal with the consequences of this colonial inherited and induced system, holding that the nature of most sub-Saharan African states and their relations to the nations encompassed within their territories does not necessarily lead to secession, violence or power-contestations, but may partly account for the problems faced by these countries. Many of the territorial boundaries in Africa today have not changed since their definition by colonizers at the Berlin Conference (1884-1885); native societal systems were barely taken into account, the emphasis having been on the maximization of territory and resources (p93, Cole 2007). The individual colonial institutions and territories formed the inescapable frame that African nationalists had to confront and operate within to effectively challenge colonial occupation (p11, Young 2004). Mobilizations against the colonial states thus had to identify to and mobilize through the territory and populations imprisoned by this state, and thus colonial boundaries were kept as models for the new rising civic nationstates. The hyphenation of nation and state embodied ideological requirements to be impersonated to legitimize a discourse of independence in the eyes of European powers (p164, Hutchinson 2004). All groups encompassed in one delimited colonial territory thus needed to be presented as one nation claiming its rights to selfdetermination and due national territory, through a demotic form of  nationalism (Preface, E. K. Francis 1968) with respect to the specific colonial power occupying it. As Robert Stock explains, much of the weakness in African political institutions can be traced back to the colonial period, especially to the transition of political powers with the gain of independence (p136, Stock 2004). The governments put into place were composed by an African elite highly influenced by western values and ideologies, having benefited of colonial education (p70, Potter 2008). Elections were impacted and controlled by the colonial powers efforts to set up governments (p7, Saha 2010) that would not seriously challenge the interests of the metropole (p136, Stock 2004), hereby staying implicitly imperialist to keep economical advantages, to not be challenged politically, to impose their political ideologies on these rising free states, and to keep an upper hand on the exploitation and trade of resources in the globalizing economy. The new African governments were thus closely correlated with the previous colonizing powers, and were not necessarily a reflection of the people and nations within these states, of their desires and interests, but rather of that of a designated elite monopolizing the power in its own interest. Autonomy itself came from a popular strive of Africans, and vast independence movements fighting for political and economical freedom, encompassed in the continent-wide Pan-Africa ethnic phenomenon as a unitary reaction to colonization (p106, Cole 2007). But the consequent autonomous states set up did thus not rise from  a common will of the people, but of westernized decisions and a certain disguised continuation of the society model set up during the colonial era; The struggle for African autonomy and the creation of the independent states lacked substantial connection, as it seems that the first did not give birth to the second. It is thus not surprising that in general Sub-Saharan African States do not identify to the nations they were attributed or feel a strong duty of promoting the entirety of their citizens interests, and vice versa. Moreover, it seems that the elite holding political power will have a stronger connection to their own ethnic-nation than to the whole of the population in their territory (p235, Saha 2010). The importance of the  ethnic-factor in the process of nation-building is argued by such figures as Anthony Smith or Walker Connor to be of fundamental importance (p5, Young 2004). Ethnic belonging seems to be a fundament of the current African societal model. This may be traced back to the fact that the civic form of nationalism bringing all ethnic nations of one state together had by no means been pursued by colonial rulers, hereby facilitating control of populations and minimizing the amplitude of possible nationalistic protest. Most African Governments are constituted by one political party that will promote the interests of this one ethnicity, and be supported by it. These Uni-party governments are an inherent part of the system installed by the colonizing powers. A possible interpretation is as that of a vicious circle. The first governments of the new states at independence were mainly representative of only one of the ethnicities comprised in the state. Valuing this fraction of their states population that they shared ethno-national belonging with induced the growing loss of identification and trust of other ethnicities and of their sense of citizenship and belonging to the state as an inherent part of its nation. Support thus declined, the state responded by growingly disregarding these often numerous nations peripheral to their system, whom in turn in this opposition may aspire to overthrow the group in power, to defend their interests and gain recognition . Complications seem to derive from the probl ematic mono-ethnic governmental institutions holding stately power. This, amongst other factors, may be a cause for corruption and violence in SubSaharan Countries. It seems that The peripheral ethnicities subjugate themselves to the state, not by motive of civic nationalism and positive support, but by lack of means of contestation and politicization, by bribery as they are payed off or compensated (the least possible) for their passivity, through repression by violence, or elimination by mass murder. Various ethnic nations being encompassed in the same state thus usually seems to not lead to the secession of African states. Instead it leads to the fight over the monopoly of state-power between the various ethnic groups concerned (p240 Saha 2010). The state, due to its mono-party and mono-ethnic  constitution, only represents a fraction of the citizens that the officially homogenizing civic nation-state, indeed exhibiting national symbols, hymns, history etc (p443, Dirlik 2002) is supposed to take into account. Substantial civic-nationalism and equal treatment of the whole population on its territory, through the distribution of power and wealth, is not reflected. In fact, very few ethno-nationalist socio-political movements in Sub-Saharan Africa have made intractable demands to form their own ethnic states (p5, Saha 2010). Many movements, such as the Sudans Peoples Liberation Movement or the Oromo Liberation Front in Ethiopia do not consider secessions as the solution to their ethnic issues (p5, Saha 2010). These movements are rather looking for better recognition from the political elite, and for a better politico-economic position. It seems thus that ignored ethnicities, or the peoples nations on the social margins (p6, Young 2004), aspire more to a civic type of nationalism in the states that encomprise them, rather than to the creation of their own ethno-nationalist state, the latter, due to past and present situations, appearing to not be the key to development and stability. Ethnicity is thus an issue in state-politics. Ethnic divisions are very much observable in economic and political hierarchies, and this poses a problem for democratization and civic-nationalism which should be the prominent form of nationalism manifestations in most African countries south of the Sahara due to their multi-ethnic nature. Monopoly of the state by one ethnicity also holds as consequence the latters ample control of natural resources, which are of major importance in the developing countries of Sub-Saharan Africa, whose economies depend largely on the exploitation of primary resources. Contemporary nationalism advocates the fragmentation of  the states resources monopoly amongst its citizens (p22, Guiberneau 1999), which is rarely the case in Sub-Saharan Africa. It may be suggested that internal contestations of power and overthrowal- attempts of one ethnic group by another happen to gain access to the resources and wealth that the large national territories that each state rules over comprise. Added to  this is the large amount of development aid that governments gain access to, but that seems to mostly disappear amongst the elite and be used to secure its power-monopoly through bribery, financing violent repressions, and corruption of the populations that are not of the system supporting the party in power(p62, Orijako 2001). The access to this wealth may thus also be an incentive for intra-state tensions. Ethnic differences within nations do not seem to be the reason for intra-state conflicts in Sub-Saharan Africa. But they still make the situation of these states problematic. One possible interpretation is thus that it is the mono-ethnic nature of most subSaharan African governments causes intra-state tensions. The cause of this may be traced back to the political, economic, social and territorial structuring imposed by colonial powers during colonial occupation, and generated by the way independence was gained, that is, through the colonial system, and influenced by colonial interests. Bibliography: . Montserrat Guibernau and John Hutchinson (2001), Understanding Nationalism, Polity Press, Great Britain. (Library 320.54 ). . Robert B. Potter, Tony Binns, Jennifer A. Elliot, David Smith (2008- Third Edition), Geographies of Development- An Introduction to Development Studies, Pearson Education Limited, UK. . M. Crawford Young (12/07/2004), Revisiting Nationalism and Ethnicity in Africa, James S. Coleman African Studies Center, UCLA, (Academic article, http://escholarship.org/uc/item/28h0r4sr ). . Arif Dirlik (2002), Rethinking Colonialism- Globalizatio, Postcolonialism, and the Nation, University of Oregon,The International of Postcolonial Studies, RoutledgeTaylor and Francis Group, USA. (Academic Article) . Robert Stock (2004), Africa South of the Sahara- A Geographical Interpretation (Second Edition), The Guilford Press, USA. . Santosh C. Saha (Mar 01, 2010), Sub-Saharan Ethnic Attachment And Civil Conflict: A Methodological Approach To State-Building And Ethnicity. Journal of Third World Studies; Vol. 27, No. 1, p. 235-251 (Academic Article). tcd library- EBSCO. . Roy Cole and H.J. De Blij (2007), Survey of Subsaharan Africa- a Regional Geography, Oxford University Press, USA. . E. K. Francis (1968), The Ethnic Factor in Nation-Building, University of North Carolina Press, USA. (Oxford Journals, Academic Article, http://sf.oxfordjournals.org/ content/46/3/338.short ). . Humphrey Orijako (2001), Killing Sub-Saharan Africa with Aid, Nova Science Publishers, USA.

A Comparison of Pride in King Lear and The Duchess of Malfi Essay

The Sin of Pride Exposed in King Lear, and The Duchess of Malfi  Ã‚   In this brief monograph, we shall be hunting down and examining various creatures from the bestiary of Medieval/Renaissance thought. Among these are the fierce lion of imperious, egotistical power, a pair of fantastic peacocks, one of vanity, one of preening social status, and the docile lamb of humility. The lion and the peacocks are of the species known as pride, while the lamb is of an entirely different, in fact antithetical race, that of humility and forgiveness. The textual regions we shall be exploring include the diverse expanses, from palace to heath, of William Shakespeare, the dark, sinister Italy of John Webster, and the perfumed lady's chambers of Ben Jonson and Robert Herrick. The tragic hero of Shakespeare's King Lear is brought down, like all tragic heroes, by one fatal flaw, in this case pride, as well as pride's sister, folly. It is the King's egotistical demand for total love and, what's more, protestations of such from the daughter who loves him most, that set the stage for his downfall, as well as calling to the minds of the Elizabethan audience of Shakespeare's day the above-cited biblical edict. This daughter, Cordelia, can be seen as the humble lamb mentioned earlier, and her love and filial devotion go not only beyond that of her sisters (which is nil) but beyond words, thus enraging the proud king whose subsequent petulant rebukes extend to a bit of ironic Freudian projection: "Let pride, which she calls plainness, marry her" (I.i.125). Here, Shakespeare is emphasizing Lear's pride by having him indulge in the common tendency of despising in others (and in this case wrongly) what one is most guilty of oneself. Lear's rash pride ... ...in which it is supposed to have been written for a certain Lady Haughty, a name indicative of not a little touch of pride, pardon my litotes. So, to sum up, we have captured, examined, and tagged our various creatures of pride, and it is now time to set them free once more, to run wild over the four corners of the earth. The lions will devour all in their path with arrogant derision; the peacocks will peck and claw at one another as they jockey for position in their petty social circles, all the while pouting and preening, painting feathers on their feathers; and the lambs will go on being slaughtered in their docility, uttering never a scornful word, so that we may have lamb chops with mint jelly at Ruth's Chris with our beautiful, precisely made-up girl friends. "Pride goeth before destruction, and an haughty spirit before a fall." Proverbs 16:18